What's New in Big Data? Politicians Leverage Its Use.

Decisions are driven by data every single day. Even politicians such as Donald Trump have tapped into the raw data about consumers, or in this case voters. By capturing simple metrics such as age, gender, location, and even spending habits, politicians running for office are able to leverage ad targeting to gain the trust of American citizens. Next time you're performing a search on your internet browser, be wary of being targeted by advertisements.

Big data as we know it is about to change the world! 🌍#BigData #CloudComputing #Analytics #business pic.twitter.com/tCRD3RIUsm

— Tom Baskind (@tombaskind) October 17, 2017

For more information about politicians and how they use big data, read Tom Baskind's Medium story.